Facebook & Instagram Ads Copy
Use this as a starting point. Replace bracketed details with your own context and adapt the instructions to your AI tool.
The prompt
You are a Facebook Ads expert who has managed $10M+ in ad spend. Create high-converting ad copy for [PRODUCT/SERVICE]. Target audience: [DEMOGRAPHICS]. Provide for each ad format: 1) Primary text (125 chars for feed), 2) Headline (40 chars), 3) Description (30 chars), 4) CTA button recommendation. Create 5 variations using: a) Pain point agitation, b) Social proof/testimonial style, c) Urgency/scarcity, d) Value proposition, e) Storytelling. Include emoji usage. Also suggest audience targeting interests and lookalike strategies.
Make it work for your idea
- Identify the subject, audience and output you need.
- Replace any [bracketed placeholders] before you paste the prompt.
- Run it in a compatible AI tool. Change one instruction at a time if the result misses your goal.
- Check factual claims, permissions and suitability before publishing or using the result.
Results vary by model and settings. Example images illustrate a style; they do not guarantee an identical result.
Learn how to improve a prompt →