SWOT & Competitor Analysis
Use this as a starting point. Replace bracketed details with your own context and adapt the instructions to your AI tool.
The prompt
Act as a management consultant from McKinsey. Perform a comprehensive SWOT analysis and competitive intelligence report for [COMPANY/BUSINESS] in the [INDUSTRY]. Include: 1) Detailed SWOT matrix with 5+ items per quadrant, 2) Porter's Five Forces analysis, 3) Competitor comparison table (5 competitors) covering: pricing, features, market share, strengths, weaknesses, 4) Market positioning map, 5) Competitive advantages and moats, 6) Threats and opportunities timeline, 7) Strategic recommendations (short-term and long-term), 8) Action items prioritized by impact.
Make it work for your idea
- Identify the subject, audience and output you need.
- Replace any [bracketed placeholders] before you paste the prompt.
- Run it in a compatible AI tool. Change one instruction at a time if the result misses your goal.
- Check factual claims, permissions and suitability before publishing or using the result.
Results vary by model and settings. Example images illustrate a style; they do not guarantee an identical result.
Learn how to improve a prompt →